Copywriting quiz 14

Content is for internal use; copy is for customers

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Content builds trust; copy aims to convert or sell

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Content is only used on websites; copy is used in emails

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Because they don’t trust online payment systems

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Because most websites don’t have CTAs

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Because they are more skeptical, advertising-aware, and resistant to hard selling

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To directly push a sale as soon as possible

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To fill up space on websites with SEO keywords

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To provide consistent, valuable, and helpful information that builds trust over time

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Information