SEO Training
Course Content
Introduction
Online Visibility
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Introduction to SEO
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The role of SEO in digital marketing
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Where people search: Google’s secret sauce & Australian search behaviour
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Where Aussies are searching
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Theoretical foundations of search and SEO
Search Engines Beyond Google
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Understanding the types of SEO: A strategic breakdown
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What determines a website’s discoverability?
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Search Engine Marketing vs. Search Engine Optimisation
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Understanding Search Engines
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How search engines work (Google Focus)
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Key Google algorithms (Overview)
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On-Page SEO – Internal optimisation
SEO Pillars Overview
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Title tags: your website’s first impression
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Meta description: your mini sales pitch
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URL structure
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Domain and hosting in SEO
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Headings (H1–H6) in On-Page SEO: Structure with purpose
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Keywords
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Internal linking
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User experience (UX) and Technical factors
Content freshness and relevance
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Website Crawling & Indexing
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Canonical tags: Avoiding content confusion
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Mobile-friendliness
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Page speed
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Core Web Vitals: Why performance still matters for SEO
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Image optimisation (ALT tags, compression)
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Structured data (Schema markup)
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HTTPS: Keeping your site safe (and Google happy)
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Fixing Duplicate Content
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Off-page SEO
Building your site’s reputation beyond the backyard fence
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Backlinks: what they are and why they matter
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Build Brand Mentions That Matter
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Private blog networks (PBNs)
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Social signals and SEO
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Local SEO
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Customer reviews and responses
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Influencer Marketing & Digital PR
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SEO-friendly document creation – Optimising PDFs, Word files, and other formats
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Optimising images and audio for search engines
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Optimising Titles, Descriptions & Tags
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YouTube & Video SEO
YOUTUBE & VIDEO SEO
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Key SEO KPIs: Rankings, Organic Traffic, Conversions
Google Analytics for SEO – The story of what happens after the click
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What truly matters in SEO performance — and what doesn’t
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SEO Reporting Basics
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SEO tools & resources
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SEO pitfalls & myths
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Common SEO mistakes
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Black hat techniques to avoid
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SEO Myths that refuse to die
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Google Search Console: Your SEO Control Room
What Insights Can Google Search Console Provide?
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Connecting Google Search Console to Your Website
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Submit your sitemap
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SEO Strategy & Planning
SEO Strategy & Planning
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Building an SEO Roadmap
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SEO Roadmap Starter Pack: 12-Month Plan for Australian SMBs
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SEO for specific use cases
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SEO Trends and Future Outlook
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Final Checklist & Templates
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SEO as an Ongoing Process
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Building a Learning Habit in SEO
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Staying Updated: What to Read, Who to Follow
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Final Word: The SEO Mindset
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Next Steps: From Learning to Leading
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