Web-Copywriting
Course Content
Introduction
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Section 1: Getting Started
SECTION 2: Know your audience
SECTION 3: Writing for the Web
SECTION 4: Content marketing and strategy
SECTION 5: Tactics, tools and technology
SECTION 6: Testing, refining and publishing
SECTION 7: Templates & Checklists
Copywriting brief template
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Web copy checklist
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CTA formulas (tested & tweakable)
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Landing page structure template
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