Page speed

Now picture this: your site loads… slowly. Five seconds pass. The images are still loading. Your visitor sighs and taps “back”.

That’s a lost opportunity—and again, Google notices.

Page speed is one of those behind-the-scenes factors that directly impacts rankings. But more importantly, it affects real people trying to use your site. Fast-loading pages keep people engaged. Slow pages drive them away.

✅ How can you make your site faster?

  • Compress your images so they don’t take ages to load. Use formats like WebP.
  • Cut down on heavy code—remove anything that isn’t needed (like unused JavaScript or CSS).
  • Use browser caching to load pages quicker for returning visitors.
  • Enable lazy loading so images only load when someone scrolls to them.
  • Choose fast, reliable hosting. Your server plays a big role in performance.
  • Use a CDN (content delivery network) to load content from servers closer to the user.

 Tools to analyse page speed: